LibGuides: Business, Entrepreneurship & Organizations: Marketing: Demographic & Consumer Data

Consumer Behavior Journals

Consumer Behavior
Aims to communicate the latest research and its application in a forum which will include case studies, research reports and forecasting trends.
The Journal of consumer marketing
For marketers and marketing academics who wish to develop further insight into how people behave as consumers worldwide.
The Journal of consumer research
Scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.

General Demographics

ProQuest Statistical Abstract of the United States This link opens in a new window
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A comprehensive collection of US government statistics covering all aspects of American society, 1878-present.
1990-2016; the ProQuest Statistical Abstract of the United States is a one-volume, comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web.

US Census Bureau
Vital demographic information to help you place industry and business data in context. Official source for US census data. There are multiple ways and tools to engage with the data, consider using American Fact Finder as an easy way to access this vast collection of data.
CIA World Factbook
The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities.
Databank - World Development Indicators
1960-2018; World Bank collection of development indicators, compiled from officially recognized international sources. It presents the most current and accurate global development data available, and includes national, regional and global estimates.
UN Demographic and Social Statistics
1948-present; United Nations Statistics Division ; demographic characteristics of countries, including population, households, housing, income, health and more.
US Census Bureau - International Data
The International Data Base (IDB) was developed by the U.S. Census Bureau to provide access to accurate and timely demographic measures for populations around the world. The database includes a comprehensive set of indicators, as produced by the U.S. Census Bureau since the 1960s.

Consumer and Market Research Handbooks

Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace. These handbooks provide easily accessible summaries of market research and statistics - a great place to start your consumer or market research.

Economic and Consumer Data

Bureau of Economic Analysis
Current and historical; access national, state, local, industry and international economic data. BEA provides data on U.S. domestic production, consumption, and investment; exports and imports; and national and domestic income and savings.
Bureau of Labor Statistics
Current and historical; U.S. Department of Labor; BLS provides data on employment, prices, working conditions, inflation (including price indexes), productivity and other workplace related data.
Economic Indicators - US Census Bureau
Current and historic;
Economist Intelligence Unit via ProQuest
In depth country and industry analysis and data.Available collections: Food, Feedstuff, and Beverages, Industrial Raw Materials, ViewsWire, Country Finance & Forecast Reports, and Country Data. Reports nested under "commodity reports" and "country reports" at the link provided.

SimplyAnalytics (Formerly SimplyMap) This link opens in a new window
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A web-based mapping, analytics, and data visualization application that incorporates access to many different demographic and consumer data sets.
SimplyAnalytics is an online data exploration and mapping tool that incorporates access to many different data sets including data from the US Census. Spatial data can be exported to ESRI Shapefile format. Tabular data can be exported in multiple formats for use with Microsoft Excel or other statistical analysis programs and maps and other visualization outputs can be exported to various graphic formats for including in reports and papers.
For first time users, please register with SimplyAnalytics using your Brown email address and do so while you are connected to the internet via Brown University's network.
PolicyMap This link opens in a new window
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A data and web mapping application that provides access to thousands of indicators related to housing, crime, mortgages, health, jobs, demographics and education, current.
Current; Policymap is an online data and mapping application that gives access to over 15,000 indicators related to housing, crime, mortgages, health, jobs, demographics and education. Data are available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries. Data come from both public and proprietary sources. Many of the public files are available for download. Through PolicyMap, you can access all data in interactive maps, tables, charts, reports and through a unique analytic tool. You may also upload your own address level data and share your data and interactive maps with others.Tutorials.

ValuationResources
Free resource; guides provide industry analysis, trends, statistics, and forecasts, financial statements and financial ratios, compensation and salary surveys, and business valuation resources.