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ENGN 2160: Technology Entrepreneurship & Commercialization II

Value Proposition

Trade Journals

Published by stakeholders in the industry, these publications may contain data or stories reporting results from focus groups or surveys of customers.

Consumer Behavior Journals

Consumer Behavior Books

In any database - Bruknow, ProQuest, EBSCO - try using the advanced search and put "consumer behavior" in the subject field.

Public Opinion