LibGuides: ENGN 2160: Technology Entrepreneurship & Commercialization II : Customers & Channels

Customers

In the book, Value Proposition Design, the following research path is recommended in Chapter 2.3 "Understanding Customers". The Library can help you find government data and three secondary reports to help you define your value proposition, understand your customers, and begin to think about channels.

Google Trends
Google Trends allows you to compare search terms over time and geography.
Google Keyword Planner
You will need to log into Google with a non-Brown email address. An alternative to Google Keyword Planner for competitive research is the Facebook Ad Library.

Public Data

Consumer/Customer Research
by Emily Ferrier Last Updated Aug 21, 2023 247 views this year

Analyst Reports

Industry & Market Reports
by Emily Ferrier Last Updated May 23, 2024 791 views this year

Channels

RKMA Handbooks
This series compiles statistics, trands and data on a variety of consumer industries, including consumers and companies. They can be very long, so review the Table of Contents and 'find within' to find a keyword within the report

The 2023 editions that might be most useful for thinking about marketing channels are:

Consumer Marketing & Advertising 2023
Consumer Use Of The Internet & Mobile 2023

Use the link above to access.