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ENGN 2160: Technology Entrepreneurship & Commercialization II


In the book, Value Proposition Design, the following research path is recommended in Chapter 2.3 "Understanding Customers". The Library can help you find government data and three secondary reports to help you define your value proposition, understand your customers, and begin to think about channels.

Public Data

Analyst Reports


The 2023 editions that might be most useful for thinking about marketing channels are:

  • Consumer Marketing & Advertising 2023
  • Consumer Use Of The Internet & Mobile 2023

Use the link above to access.