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Nelson Center for Entrepreneurship
This guide offers starting points for your research in entrepreneurship and for entrepreneurial endeavors. All resources are available to you online when you're signed in to Brown's network.
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All Business Literature Guide
Business Literature
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Emily Ferrier
Last Updated Aug 30, 2024
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For marketers and marketing academics who wish to develop further insight into how people behave as consumers worldwide.
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Scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.
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