LibGuides: SOC 1260 Market Research in Public and Private Sectors: Assignment 2

Recommended for Assignment 2

data.census.gov (formerly American FactFinder) This link opens in a new window Find economic, social, and demographic data from the U.S. Census Bureau.
Current; Search tool from the U.S. Census Bureau that allows you to locate census data, create and customize tables and maps, and download data; provides useful facts and information about your community, your economy, and your society. [This resource is publicly available.]
SimplyAnalytics (Formerly SimplyMap) This link opens in a new window A web-based mapping, analytics, and data visualization application that incorporates access to many different demographic and consumer data sets.
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SimplyAnalytics is an online data exploration and mapping tool that incorporates access to many different data sets including data from the US Census. Spatial data can be exported to ESRI Shapefile format. Tabular data can be exported in multiple formats for use with Microsoft Excel or other statistical analysis programs and maps and other visualization outputs can be exported to various graphic formats for including in reports and papers.
For first time users, please register with SimplyAnalytics using your Brown email address and do so while you are connected to the internet via Brown University's network.
PolicyMap This link opens in a new window A data and web mapping application that provides access to thousands of indicators related to housing, crime, mortgages, health, jobs, demographics and education, current.
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Current; Policymap is an online data and mapping application that gives access to over 15,000 indicators related to housing, crime, mortgages, health, jobs, demographics and education. Data are available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries. Data come from both public and proprietary sources. Many of the public files are available for download. Through PolicyMap, you can access all data in interactive maps, tables, charts, reports and through a unique analytic tool. You may also upload your own address level data and share your data and interactive maps with others.Tutorials.

Market Segments and Demographics

In addition to the spatial data and mapping tools below, look for consumer behavior statistics and information from the Census, Bureau of Labor Statistics, Bureau of Economic Analysis (BEA) and the Consumer Behavior Handbooks from RKMA. We also have a thorough Social Science Data Sources page which contains information on non-US sources for demographic and economic data.

data.census.gov

Go straight to the source for demographic information. See the Social Sciences Data page for worldwide demographic data.

SimplyAnalytics

SimplyAnalytics is an online data exploration and mapping tool that provides access to many different data sets including data from the US Census and Claritas PRIZM Premier market segments.

WATCH: 5 minute introduction to SimplyAnalytics

Watch: How to find relevant PRIZM Segments

In this video, I walk through one way you can explore PRIZM data in SimplyAnalytics. There are additional examples for how to use the related data table and ranking views in the documents linked above.

PolicyMap

Policymap is an online data and mapping application that gives access to over 15,000 indicators related to housing, crime, mortgages, health, jobs, demographics and education. Data are available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries. Data come from both public and proprietary sources.

READ: Tutorials