You can use the following tools to locate qualitative research in social and market research. There may be additional databases to consult depending on your specific topic.
See Sources by Topic for suggestions, and reach out to the Librarian for this class if you would like to discuss your research!
Business Source Complete has a search filter to show research articles that use focus groups as a methodology. Here is how to do this:
Similar to the Thesaurus in Business Source Complete, SocIndex has a subject for focus groups. To add this to any search, add AND (ZU "focus groups") to the end of any search.
ProQuest Business has three controlled vocabularies - a Business Subject Thesaurus, a Company Name Thesaurus, and a general Thesaurus. You can find "focus group" in the general thesaurus.
Use the Advanced Search form to see the type of information you can find in this database. Limit by market report, case study, etc.
You can find additional books with guidance on focus groups for qualitative research in BruKnow. Here are selected subject heading searches to get you started: